Vision and Mission
ROBEEC Ltd aims to become a leader in organic honey production and hive-derived products in Rwanda, while respecting and preserving native African bees. Our mission is to provide high-quality products that promote environmental sustainability, support local economic development, and enhance the social well-being of our team and surrounding rural communities.
1. Economic dimension
• Production
Robeec Ltd's core business is the production of organic honey, selected bees, other hive products and related products.
•. Economic Risk-taking
The Robeec Ltd social entrepreneur assumes a significant level of economic risk. The financial viability of the company depends on the efforts of its workers at all levels of the hierarchy.
• Paid Employment
Although the company can also call on non-monetary resources and volunteers, its activity is based on an economically viable level of paid employment, demonstrating its proximity to the traditional entrepreneurial model.
2. Social Dimension
Services
One of Robeec Ltd's main objectives is to ensure the sustainability of its team and its relationship with local communities through respectful and ecological practices. The company values the unity of its team around this project, producing honey, selected bees and other products from the hive in a sustainable way and promoting ecological beekeeping practices.
Continuous training
We at Robeec Ltd firmly believe that the continuous training of our employees is essential to the success of our company. We invest in the skills development and regular training of our workers to ensure they have the knowledge and abilities to excel in their roles. This approach not only ensures the quality of our products, but also strengthens the social relationship within the company, creating a working environment based on trust, personal development and continuous improvement.
Collective dynamics
Robeec Ltd recognizes that its strength is the result of collective dynamics, initiated by founders sharing a common need and goal for sustainable development.
Profit reinvestment
part of Robeec Ltd's profits are reinvested in the development of the company's social objectives, mainly after initial investments have been repaid.
3. Governance structure
o Autonomy
Robeec Ltd is owned by its founders and enjoys a high degree of autonomy. It is neither directly nor indirectly controlled by public authorities or third-party private organizations.
o Equitable decision-making
Decision-making power within Robeec Ltd is not based on capital ownership, except in the event of a critical situation, but is equitably shared between the members of its Board of Directors according to the principle of "one member, one vote".
o Search for Collective Intelligence
Robeec Ltd promotes the search for collective intelligence, valuing the ideas and contributions of all its members to continually improve its practices and achieve its objectives.
"Social Business" Model
Ce modèle souligne l’engagement de Robeec Ltd à équilibrer les objectifs économiques, sociaux et écologiques, tout en respectant et en préservant les abeilles natives africaines.
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